To help make Rogue Media a more recognisable company, and to help promote the brand identity, a logo was created. The idea was to create an image which would encapsulate the different aspects of Rogue Media’s portfolio and make them stand out. The main image was designed so that it wold show Rogue Media’s expertise in multiple areas of media.
The image shows a camera with a sound bar going through it to show both aspects and so the audience wold be aware of the multimedia potentials Rogue Media have. Originally the design just featured a camera, however this was decided against because it made Rogue Media appear limited to one of the areas it works in.
Another past design featured three separate images including a camera, sound wave and website. This was designed to show multiple aspects of the company but was decided against since it had too much going on and could have distracted the audience’s attention. The logo chosen was intentionally kept to a simple design to not cause overcrowding. Once the main image was confirmed, the background colour had to be chosen. Research into the affect colours have was conducted and it was seen that purple represents “ambition,” “creativity” and “devotion.” These are three words Rogue Media wanted to have associated with their name and so the colour was chosen. The text on the logo was kept to a simple font in a large size. This was done so that it could be clear to read and it wouldn’t overpower the image as well as keeping to the simple aesthetic of the image in the logo.
To ensure the success of the logo, members of the public were asked what they thought about the design, it’s success at marketing Rogue Media as a company capable of multiple aspects of the Media industry and what they thought about the colour and text choices. All people surveyed had a positive reaction to the logo’s main image, saying how they liked how the audio image was blended in with the image of the camera. The text was criticised for being too mall and so it was increased in size to make it easier to read. The background colour received some negative feedback, however, the overall response was positive and so it remained the same.
JENNIFER BOURN (2011) Color Meaning: Meaning of The Color Purple. [Online] BournCreative. Available from: http://www.bourncreative.com/meaning-of-the-color-purple/ [Accessed 13/12/17].