When designing, the company show reel video for Rogue Media, I had to consider what Rogue Media are trying to sell to clients so that all aspects of the company are mentioned and a variety of interesting media products are shown to interest the audience. The film contains clips created in the past few years which demonstrate the abilities I have, to create a product for a client.
The main aspects shown where documentary making, film cinematography and graphic design as they cover the basis of the company’s portfolio. The clips were kept short as well as the total length of the show reel for the audience to remain invested in the content for the duration of the video and to provide a variety of examples in a short space of time. The music chosen came from a copyright free source which was referenced at the end. The music was selected as it provided an upbeat and exciting tone which was common among show reels for other competitor companies.
The show reel was added to the main page on the Rogue Media website in order for potential clients to watch it first so that they can be impressed by the company and understand what it is that they do.
Another artefact created for Phoenix Partnership was a coaster which they could handout to potential clients to keep the brand image and name in their minds if used. Coasters are often given out by other companies in the financial sector as a way of marketing themselves and so it was important for Phoenix Partnership to have a design that they can use. The design was made using Adobe PhotoShop. Due to the small size of the average drinks coaster, the information had to be limited to remain clear and the company logo and name had to be the biggest and clearest part to ensure that this piece of promotional material would work successfully. The square shape was chosen as opposed to a circular shape as it would allow for more information to be added, increasing the chances of someone using the contact information.
The background chosen was plain white with a blue border. This was to make the text and logo clear and the blue border helped to make it more aesthetically pleasing. The information chosen included a brief description of the company ‘FCA Regulated Independent Mortgage and Insurance Advice.’ This was chosen to be at the top as it’s important that people remember what the Phoenix Partnership company does. Underneath the description, the logo was added in a large size so that it was easy to recognise, even on the small size of the coaster. At the bottom of the coaster important contact information was added including address, phone number and email address in order for people to contact the company without having to search for contact information online. Additional information wasn’t chosen for the text size to not be reduced as it would have made it harder to read.